Uniqlo concept of clothing brand: promote social development with clothing as the carrier

Uniqlo also strives to establish the highest level of partnership, integrate with partner manufacturers, and regularly supervise the labor environment of its production site by a third party, so as to realize the production of goods in a reasonable environment.

"What do we dress for?"

The first LifeWear global advertising film released by Uniqlo in 2016 raised this issue. "Because of mood or weather?" "Do you often ask yourself, is it appropriate to wear this way?" "What others think is important?" Think about clothing, life and our meaning, and guide people to extend the concept advocated by Uniqlo to life.

With the vision of "changing clothing, changing common sense and changing the world", Fast Retailing Group has been committed to making the power of clothing become the power of society. It has always believed that through the production and sale of high-quality clothing, the world will develop in a better direction and contribute to the sustainable development of society.

In October, Uniqlo's Fast Retailing Group released its 2019 financial report as of August 31. According to the data, as the third largest clothing retailer in the world, the revenue of Fast Retailing Group reached 2.29 trillion yen (about 151.4 billion yuan), up 7.5% from the previous year; The total operating profit was 257.6 billion yen (about 16.9 billion yuan), an increase of 9.1% year on year, and the growth of revenue and operating profit set a new record.

Among them, Fast Retailing China contributed about 22% of the parent company's revenue, second only to the Japanese market.

Sustainable development makes life better

Over the years, UNIQLO has been adhering to the brand concept of "LifeWear suits life", actively committed to sustainable development and making people's lives better through clothing.

Since 2016, Uniqlo has cooperated with the China Soong Ching Ling Foundation to carry out the whole commodity recycling project in the country. As of September 2019, the life of about 3.6 million old clothes has been extended.

These old clothes were delivered to Chuxiong, Ludian, Shangyou, Qiandongnan, Pengyang, Zhijin, Longnan and other mountainous areas, helping 300000 poor families.

Gather small love into big love, which can make more people feel the joy, happiness and satisfaction brought by wearing high-quality clothes.

Miao embroidery project delivers excellent embroidery power

In July 2019, Uniqlo and the China Soong Ching Ling Foundation launched the Miao Embroidery Project of "Inheriting and Transferring the Power of Excellent Embroidery". Five groups of outstanding female heirs of Miao Embroidery were selected in Xiangxi, Hunan Province. Through field investigation of the inheritance of Miao Embroidery culture, the story of embroidery women was recorded to show the traditional Miao Embroidery skills and the five positive forces contained in the traditional Miao Embroidery culture - striving, cohesion, integration, rebirth and maternal love.

Miao Embroidery has no embroidery spectrum. It records the wisdom of cultural heritage in a stitch. When the silk thread becomes a pattern, when the pattern is worn on the body, it will have the temperature and strength inherited from generation to generation.

While discovering the charm of Miao Embroidery, this project has a better understanding of the life difficulties faced by local embroidery women. This Miao embroidery project is also an innovative attempt in the direction of cultural poverty alleviation. Uniqlo donated 1.57 million yuan to carry out Miao embroidery technical training for 700 embroidery women, and finally purchased embroidery pieces from 400 embroidery women, increasing the per capita income of embroidery women by 1300 yuan, providing them with sustainable job opportunities.

With clothing as the carrier, we can achieve common growth and prosperity with regional society.

Technical innovation and quality first

Uniqlo believes that high-quality clothing is based on the concept of harmonious coexistence with nature. In the process of manufacturing, innovative technologies are used to avoid unnecessary load on the earth.

In 2003, Uniqlo and Toray Group of Japan jointly launched the HEATTECH warm underwear series. Through 16 years of continuous innovation, it has achieved the "autumn clothes" that are light, warm and stylish, gradually changing people's stereotype of warm underwear, and has sold 1 billion pieces worldwide.

Uniqlo also strives to establish the highest level of partnership, integrate with partner manufacturers, and regularly supervise the labor environment of its production site by a third party, so as to realize the production of goods in a reasonable environment.